Since then, his PR team has been working subtly, quietly, to restore his good name as a fine and upstanding celebrity.
First they re-introduced Cruise's cool factor, reminding us that he does all his own stunts, and reminding us exactly how ridiculous those stunts are in a succession of Mission: Impossible movies. Impossible mission indeed. "Did you hear Tom Cruise held his breath underwater for 13 minutes for the latest Mission: Impossible?" I believe it.
But lately, improbably, Cruise has impressed for something that I never considered much of his makeup as a public figure: his conscience.
First there was the tirade that was captured on audio against his crew for Mission: Impossible 9, or whatever number we're up to, who were shirking their COVID responsibilities and endangering the production. It was like Christian Bale but for altruistic reasons.
And yeah, if you want to be cynical, you'd say he didn't care about the health of the people involved, only about the health of the production and how it contributed to his bottom line or his star wattage. (Because he can't make these movies forever, even if the evidence suggests that he might.) But I didn't hear a lot of people saying that. I heard a lot of people saying "Good for him."
But I don't think you can be cynical about the news this week, where Cruise put the physical symbols of his accomplishments as a Real Actor on the line for something he believed in. Unless you just want to be cynical about everything any celebrity does, which I think is a fruitless and unfair exercise.
That's right, if you haven't read about it yet, Cruise returned the three Golden Globes he's won as a means of protesting the lack of diversity in the Hollywood Foreign Press Association.
That's not nothing. Not for Cruise. We may turn our nose up at the Globes for being so much less prestigious than the Oscars, but for a guy who is probably never going to win an Oscar, this may be as good as it gets.
And he threw it back in their faces.
Celebrities often don't have to put their money where their mouth is, but Tom Cruise just did.
He's probably still a creepy weirdo, but he makes damn entertaining movies, and we now know -- almost for sure -- he really cares about people other than himself.
That's good enough for me.
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