The IMDB disconnect

So I think it's weird when you go to look up a violent, potentially haunting movie like 28 Years Later on
IMDB, and this is what you're greeted with:

The stars of the movie goofing around as part of some IMDB interview series that IMDB believes should be the first thing you see when you come to the page.

I'm sure these people had some amount of fun making the movie, and it bonded them such that they enjoy each other's company quite a bit. I'm sure they developed inside jokes and good chemistry, and doing press is the last time they'll be together in the same combination, intermingling a certain sentimentality with their fun.

But this image in particular is out of sync with this movie, and I don't know that having it there is the best way of promoting the movie. (Acknowledging, of course, that this is a composite shot of a bunch of different moments, not a group photo.)

Not that IMDB is in the business of promotion, necessarily, though the cast, writer and director would not do these interviews if they didn't think the interviews would have a measurable impact on box office.

The counterargument is that IMDB users are, by their nature, at a level of cinematic sophistication a cut above your average moviegoer. There are many people who watch two dozen or more movies a year, who may not even know what IMDB is. They don't care who directed something and the names of the actors, and especially don't care about all the other cast and crew information available on IMDB. They just want a good story and a fun time at the movies.

So you aren't trying to make an everyday horror movie fan more excited about seeing 28 Years Later on IMDB. The horror fans coming to this page are probably coming because they've already seen the movie, and they want to know the name of that one actor who played that one guy.

Still, I think the far better use of this slot is for the movie's trailer -- which, after the movie's period of newness passes, will probably be the long-term content appearing in this space, to the right of the movie's main details on the movie's home page. Given that the trailer is designed to give you a feel for the sort of movie this is, it won't run the risk of making a zombie movie -- a zombie horror, not a zombie comedy -- seem like a constant yukfest involving the cast and crew pulling silly faces.