The limits of hype

I came across this on my phone this morning. You only get the first line before you click to reveal more, so all I saw was:

"The end starts here. Are you ready for the final"

The final what? THE FINAL WHAT?

Oh yeah. Mission: Impossible. 

Which came out last May. 

I know you still have to hype a movie on its streaming debut -- or even if it's not the streaming debut, its streaming debut on your streamer -- or even if it's not the streaming debut on your streamer, you just have to hype your streamer anyway. 

But the language of that hype feels a little inflated when it's a movie we've all had easy access to for nearly a year. 

As a side note, I think it's funny that the still they chose to advertise this movie is not Tom Cruise, but Angela Bassett, whose role (as far as I remember) is comparatively small in that movie. She isn't even one of Ethan Hunt's spy gang, which has collected some new names over the years but still has some of the originals as well. Isn't she just some sort of bureaucratic functionary?

Of course, if they had used Tom Cruise, there would have been no mystery about "the final what" and I probably wouldn't be writing this post at all.