Tuesday, November 29, 2016

May-December release

You've heard of a May-December romance. How about a May-December movie release?

There is indeed a considerable age difference between the release of Jason Bateman's The Family Fang in the U.S. and in Australia.

The movie came out on May 6th in the U.S. It came out on April 29th in New York, actually, but that ruins my title for this post.

In Australia, it comes out on Thursday, which is the first of December.

The Australian release date of The Family Fang is something I've been tracking for a while, because I needed to remind myself to send the review I wrote of it to my editor at ReelGood.

Why had I already reviewed this movie if it hasn't even come out in Australia? Well that's the other funny way to measure the delay between its U.S. and Australian release dates.

The Family Fang had been out for so long in the U.S. that it had already popped up as the 99-cent rental on the U.S. iTunes store, where I still have access to pick up rentals. That means that it had already been available for rent at the normal $5.99, and then probably $3.99, before dropping down to 99 cents (though just for that one week). I may be wrong about this, but I think of Apple as using its 99-centals as a last ditch effort to capture some of the remaining buzz about a movie and move a few more units of it before it becomes just an old release like everything else in their library.

We watched it a month ago, and The Family Fang was actually on the verge of its 30-day window expiring when we got to it.

So I wrote a review, and even then had to wait a month before it could post on the site in order to be timely for the release. Which it has just done last night.

Now you get some sense of the agony of seeing movies like Moonlight released in October in the U.S. and having to wait until Februrary for them here.

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