Never mind that the movie came out on December 20th in the U.S., December 26th in Australia, meaning that it is definitively yesterday's news at this point.
The thing I find funniest is that this is advertising Gold Class at Village Cinemas, which is the high-end screening experience that every cinema chain has, where the tickets are like $36.50 rather than closer to $20, and you can order food from your chair. I don't know if you get anything extra with the $36.50, like a drink. Maybe the chair also massages you. I'm not sure what advancements they may have pioneered since I last attended one of these several years ago.
I know you can order food in many non-special viewing environments nowadays, but these sorts of boutique experiences led the charge ten or 15 years ago when ordering food was less of a widespread option. And they obviously still do well enough as the concept still exists.
However, I doubt anyone who is shelling out the money for a Gold Class experience is actually going to see Sonic the Hedgehog 3 ... regardless of how long it's been out.
I mean, you don't take kids to a Gold Class experience, do you? That kind of ruins the point of them trying to make it seem like an elevated, date night experience. I'm not sure if kids are specifically forbidden from this environment, but the chain would be well within their rights to do so, assuming they want to give their customers a prestige experience.
So I'm kind of surprised that they are even programming Sonic the Hedgehog 3 as a Gold Class option. I mean, each Village Cinemas only has one Gold Class screen, two at the most. At any given time, almost any other movie playing would be a better option for your finite space.
Unless this ad is just marrying the Gold Class advertisement with Sonic the Hedgehog 3 as two completely unrelated experiences, in which case, it's even dumber.
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